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Good about us page examples10/11/2023 GIPHY does a great job promoting its products without turning to a sales pitch. The paragraphs about GIPHY values, philosophies, and recent news are crowded with GIF URLs, so as the mouse cursor hovers over the text, all kinds of animated stickers and short clips pop out on the screen and fly to the top. The first animation on the About Us page makes visitors feel they’re on a cosmic roller coaster ride, and it’s hard to take your eyes off the screen until you see where the GIF loop starts anew. GIPHY’s About Us page illustrates their expertise in short animations. Let’s now look at the examples of awesome About Us pages for inspiration. Providing them with such an opportunity is what the CTA buttons are for. If you succeeded in making an effective About Us page and made a compelling introduction to your company, the visitors will likely be ready to take the next step. The About Us page will be the first page many visitors see, so make a memorable first impression. Similarly, make your text exciting to read and enrich it with some bold lines and catchy headlines. ![]() While keeping in mind the previous suggestion, bring together all your tech bells and whistles to make this page visually appealing and unique. The visual design and usage of building blocks should be consistent across the website to enhance its usability and overall user experience. This one’s a universal rule for creating web pages: make sure the About Us page is in tune with the rest of the website. A punchy text shows there are friendly and fun people behind your site’s interface. Get rid of the industry-specific jargon and instead insert some humor into your content. It should be more than just another boring piece of a website that combines elements of Contact Us and Products pages. Here are the questions you should keep in mind: Relate to the potential customers and answer the question they would ask. Often you can see original names like “Get to Know Us” and “Our Story.” That’s fine, but don’t go overboard with the creativity, and don’t hide the link in a three-level mega menu – let the potential customers find what they are looking for. Many websites simply call it “About Us” and place the link in the top navigation bar. The others are dictated by the main purpose of the About Us page, which is to provide your company’s information. Some guidelines for creating the best About Us pages are the same as for making any other website pages. Use the About Us page to tell stories about your team and yourself and put up some pics to steer away from an image of a machine-driven corporation.įinally, recognizing your teammates’ merits will contribute to establishing good company culture. Humanizing your brand will make it more trustworthy and appealing to new prospectors. It may encourage them to engage with the blogs section, subscribe to newsletters, or commit other actions. The information on the About Us page provides visitors with ideas on how they can benefit from your services or products. But the About Us page may emphasize that a team of professionals is working in the company and are available for online consultations. For example, the Store section of a website may showcase the products and include short descriptions. The About Us page allows explaining to visitors how the website can be helpful for them. How is it different from everyone else?. ![]() What milestones has the company achieved in the past?.What are the company’s long-term goals and mission?.To build up familiarity and trust, the companies answer a lot of basic questions: It’s no surprise for a potential customer to visit the About Us page to verify that they can trust your company. And the way people approach websites is similar to what happens in interpersonal relations: the more information we have about a person, the more trust we feel. Trust is one of the most critical factors when choosing a business to work with. However, there are more than one tasks that this website piece can accomplish. The About Us page is perfect for introducing yourself and your business to website visitors. I will also present some of my favorite About Us pages that may be inspirational for building your own websites. ![]() In the following paragraphs, I will discuss the tasks the About Us page can fulfill, reveal the tips for creating effective introductory pages, and list some key elements you can use to make insightful, exciting content. That’s why it is a good idea to put maximum effort and inspiration into creating this page. The About Us page plays a key role in building a strong connection with the audience, increasing conversions, and boosting retention rates. This page should express confidence in your brand and provide insightful information about your values, team, and services. When website visitors want to learn about you or your company, they will most likely visit the About Us page.
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